To develop your company in the United States, we must begin by asking the right questions and knowing the market
Why the US?
[+]What are my long term goals?
- Develop my company?
- Other (patent, purchase,…)?
[+]Which network and method to use?
- A distributor?
- Limited investment
- Low visibility/low control
- Initial solution to sell
- An agent?
- Hybrid solution
- First steps toward your development
- U.S. Office
- A subsidiary?
- A commercial subsidiary
- An operational subsidiary
- Necessary in the long term development project
[+] How to define the US market in a few words ?
[+]Think to adapt your sales talk:
- In Europe we follow this kind of approach: historic and know-how => product and service => benefits, profits, enhancements
- In the United States, the approach is reversed : benefits, profits, enhancements ==> Product and service ==> know-how”
You want to discover more on the US market:
Consulting services for €1200 a day to help you build your strategy in the US market!